History and company
The company Manifattura Paoloni Spa purchased and re-launched the brand through a decisive strategy aimed at the building of a strong and consistent brand awareness, developing growing investments in research and development and marketing activities. At the same time an important brand extension process has been carried out, validating the brand as a dynamic and original total look one.
The need of making it immediately recognizable and keeping at the same time the distinctive features and the history, made the brand modi ed in 2008 in Manuel Ritz.
Manifattura Paoloni spa is an Italian fashion company working in different fields of fashion system. The company is renowned due to its high specialization in the jacket and suits production, being the crowning point of one of the manufacturing centres of Le Marche Region. The strength of the group lies in the skilful mix among craftsmanship, manufacturd prosucts and tradition embracing innovation, research and design.
The strong Italian character identifying the company in the field of production and creativity, has not prevented Manifattura Paoloni from developing an effective international vocation both in terms of marketing and distribution. The activity is characterised by a strongly organised managerial structure where the individual peculiarity and uniqueness are at the very centre. The company believes in the quality of work and of the life of the people cooperating with it, who feel part of a project, of a view and of a company’s dream in which everyone took part.
The sense of participation and partnership has developed at any level both inside and outside the company; from the workshops and outside contractors involved in the productive process, to the customers, the protagonists of the distribution one.
In the heart of the area called Tortona in Milan, in via Voghera 6, Manuel Ritz’s show room is the commercial driving force of the brand, where either national and international customers get in touch with the collections that are introduced every season and the strategic activities of the brand. The items express themselves trough a space, where also the location instill the irriverent dna of the brand that mixes joins the Made in Italy tailoring tradition with a non-conventional and innovative use of materials, shapes, wearability and details, creating a more up-to-date look , fashionable and emotional in comparison to the traditional brands.
The architectural shapes express the concept of elegance revisited in a softer way, thanks to the harmony between rigorous forms and references to Italian classic icons reinterpreted through furnishing elements. The palette of materials focus on brass and black viroc, while the colored glasses green teal and red with transparent alternate in a neutral colors space.